Eric is the User Experience Design Lead at General Motors Motorsports with over 20 years of experiencea in creating engaging, user-centric experiences across multiple media platforms. He has a passion for design systems, web design, and user experience, and a knack for adopting any style to fit a client's needs and vision.
Previously at NASCAR, Eric led the design process for several high-profile projects, such as the NASCAR.com redesign, NASCAR Venues mobile app, Stats Hub, Standings, Playoffs Hub, and NASCAR Drive. He also created and implemented a company-wide design system for NASCAR digital products, setting standards and guidelines to maintain consistency and quality across all products. Eric's design expertise and development background enable him to collaborate effectively with developers and stakeholders, and to leverage the latest technologies and best practices to make his designs stand out.